Chase Rice Pays Tribute to His Mother With New Single “Connie Lou,” Teams With Coors Banquet and Wrangler for Collaboration

Chase Rice is honoring his roots in a big way with his new single “Connie Lou,” arriving May 29. The track is deeply personal, written about his parents’ early love story, and leans into the rodeos, small towns, and late-night Coors Banquet moments that shaped his upbringing. It also naturally …

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Parker McCollum Teams Up With Under Armour in New Multi-Year Partnership

Country star Parker McCollum is teaming up with Under Armour in a brand-new multi-year partnership. Fresh off his ACM Album of the Year win, the singer/songwriter officially joins UA as an ambassador for footwear and apparel. The first campaign featuring McCollum focuses on the brand’s “Bouncy Tee.” Teaming up with …

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Riley Green’s Duck Club® Bourbon Teams Up With Ducks Unlimited For New Partnership

Country star Riley Green is taking his love for the outdoors to the next level as Duck Club® Bourbon teams up with Ducks Unlimited (DU) for a new three-year partnership. The collaboration brings together two brands that share a deep appreciation for the outdoors, tradition, and the lifestyle that resonates …

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