Parker McCollum Teams Up With Under Armour in New Multi-Year Partnership

Country star Parker McCollum is teaming up with Under Armour in a brand-new multi-year partnership. Fresh off his ACM Album of the Year win, the singer/songwriter officially joins UA as an ambassador for footwear and apparel. The first campaign featuring McCollum focuses on the brand’s “Bouncy Tee.” Teaming up with …

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Riley Green’s Duck Club® Bourbon Teams Up With Ducks Unlimited For New Partnership

Country star Riley Green is taking his love for the outdoors to the next level as Duck Club® Bourbon teams up with Ducks Unlimited (DU) for a new three-year partnership. The collaboration brings together two brands that share a deep appreciation for the outdoors, tradition, and the lifestyle that resonates …

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Carrie Underwood Launches HiNote Wellness Brand, Debuts Energy Drink Mix

We know Carrie Underwood can hit those high notes effortlessly, and now she’s helping women find their own “high note” when it comes to everyday wellness. The country superstar launched HiNote, a new wellness brand focused on making healthy routines simple and realistic. Built around movement, nourishment, and community, it’s designed …

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