Driving into new territory with her “Fastest Girl In Town” video, Miranda Lambert teams with cutting edge technology companies Interlude, Sonic Notify, Mobile Roadie and Halo Media to create a multi-layered, digital campaign that can be experienced through an interactive version of the video and her new mobile App which is out now.
The interactive version, available at mirandalambert.com/interactive, gives fans the groundbreaking opportunity to customize the music video experience. The technology of interactive video company Interlude allows the viewer to seamlessly switch between multiple camera angles throughout the extensive car-chase scene, creating an endless number of custom experiences. Fans can also discover and click-on bonus content hidden throughout the interactive video, unlocking secret contest opportunities to win items featured in the video and gain access to additional exclusive behind-the-scenes video content.
Miranda also introduces her mobile App today which is available for free on Apple iOS at iTunes and Android mobile devices on Google Play. Created by Mobile Roadie, the App features fan-friendly mobile content including Miranda PhotoCards with scenes from the “Fastest Girl In Town” video and images from her latest album Four The Record. Fans can also keep up with the latest news, listen to music, watch music videos, view exclusive photos and much more.
With the app open, fans can stream the “Fastest Girl In Town” video on VEVO HERE for a first of its kind second-screen experience from Sony Music. Powered by Sonic Notify, a company with a unique technology that enables content delivery to mobile devices using an imperceptible audio signal, fans can receive exclusive behind-the-scenes clips and photos, interviews and contests to win items and more to their mobile device.
Additionally, fans can visit Miranda’s Facebook Page to customize and share the movie poster featured in “Fastest Girl In Town.” Halo Media’s Facebook Connect technology allows fans to choose pictures from their personal Facebook library and create a film-inspired poster to share on Facebook and Twitter. A visual wall on Miranda Lambert’s Official Website will aggregate fan art, Tweets, and Intsagram images containing the hashtag #fastestgirlintown. Each day, Miranda’s Facebook Page will feature a “picture of the day” selected from the hashtags collected on the visual wall at fastestgirlintown.mirandalambert.com/# .