With a platinum-selling hit “Lover, Lover,” a No. 1 Billboard Country Album Chart debut Judge Jerrod & the Hung Jury, and a current spot on the bill with Miranda Lambert on her On Fire Tour, the sun is certainly shining on Jerrod Niemann these days. Perhaps that’s why the upbeat, feel-good song, “Shinin’ On Me,” which is the debut single from his forthcoming Fall album, resonates with Niemann and his loyal fans, and is currently climbing up the country radio charts. On Monday, May 21 AOL’s TheBoot.com will host the exclusive worldwide premiere of the “Shinin’ On Me” music video. Fans will also be able to view it on GAC and CMT beginning Tuesday, May 22 when it will become available on VEVO and all streaming partners.
The video was directed by Chris Hicky and was filmed at the Family Wash in East Nashville, telling the story of a lowly, overworked businessman who needs to let loose and have a little fun. Jam-packed with performance footage of Niemann and his band in a sun-filled barroom, the video pans from the jaded businessman’s life to a Spring Break-like celebration of drinking, dancing and having a good time – leading to a resolution viewers will just have to wait to see.
The song, “Shinin’ On Me,” includes horns in its production, just a small taste of what fans can expect to hear on his forthcoming sophomore album which is set to hit stores this Fall. The album is being co-produced by Dave Brainard and Niemann and tracked on analogue equipment to create a brasswind-infused sound reminiscent of classic hits such as “Ring of Fire” (Johnny Cash) and “Women I’ve Never Had” (Hank Williams, Jr.).
“I feel like making an album with horns is definitely a risky step, but my favorite thing about it is that it gives my listeners a taste of something unique,” Niemann says. “I have been watching people react to my music out on the road for years, and because I have the feeling that people are actually listening, it makes me more inspired to become a better musician, producer, songwriter, artist and really give them something different, and a sound that I love.”
Niemann will soon commence his own solo tour playing fairs and festivals across the country after he finishes his trek on the On Fire Tour.